As a real estate agent, how often do you stay in touch with your clients and prospects?  It can be very time consuming.  You need to be busy showing houses and working with current clients.  You don’t have time to stay in touch with past clients.

Here’s your solution:  Create a Personal Touch Campaign to go out to your past clients and prospects just letting them know that you’re thinking about them periodically and wish them well.  You can create as many or as few touches as you like.  The great thing is that each touch gets sent out automatically, on schedule, without you having to sit down and think about who you need to reach today.

Here are some suggested touches:

1) New Years Card - Typically, by January, your card will be facing less competition than during the Holidays.  This is the perfect time to wish them well in the new year and hope that they enjoyed a relaxing and restorative holiday season.   Cost:  $1.37 (including postage)

2) Spring Forward Time Change Postcard - Most people remember the time change, but a little reminder doesn’t hurt.  You could include a reminder to change the batteries in their smoke detectors as well.  It’s also a good time to hope their year is going well thus far and let them know that you’re thinking of them. Spring is the busy time of year for real estate, so be sure to get your name out there so they’ll think of you if they have any inkling of selling. Cost:  $0.90 (including postage)

3)  Memorial Day Card - It’s time to wish them well for the summer.  Perhaps they’re looking forward to a mid-summer move or know someone who is going to be moving to town over the summer and needs a house.  Focus on the Memorial Day wishes; they’ll think of the rest. Cost:  $1.37 (including postage)

4)  Labor Day Card - Summer is over and it’s back to school time.  Just let them know that you’re thinking of them during this busy time of year.   Cost:  $1.37 (including postage)

5)  Fall Back Postcard - Another strategically timed touch to keep your name uppermost in their minds.  Not much is going on at this time of year, so hopefully they’ll be less busy and will remember you better than other times.  Your card will be unexpected and stand out more.  A friendly wish for enjoying the upcoming holiday season would be nice, too.  Cost:  $0.90 (including postage)

For each touch, always include a picture and minimal contact info, but DO NOT include a plea for business, referrals, or a commercial for your business.  These cards are meant to be all about your clients/prospects.  You are letting them know that you remember them throughout the year.  In the long run, they will remember you, too.  That’s the objective you’re after.

This solution isn’t the magic cure all - you still need to pick up the phone periodically and maybe send out some e-mail blasts, but a personal card in the mail every once in a while bridges the gap so your call is not totally out of the blue to them.  The best thing about this solution is that, after the initial set up period to get the campaign in place (perhaps 2 hrs), it goes on auto-pilot and you’re free to work with your new and existing clients to give them the service they deserve.

Contact me for more details.

This entry was posted on Friday, September 10th, 2010 at 10:25 am and is filed under Real Estate. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.