Are you looking for a great way to differentiate yourself and to get yourself referred from one client to the next?

Try customized change of address cards for your clients.  You can help your clients share the beauty of their new home, not just their new address.

These beautiful cards can show the new home on the front, along with additional pictures and personal notes (including the new address, of course!) on the back.

Customized Change of Address Postcard

Customized Change of Address Card

Once created, these eye-catching postcards can be mailed to as many friends and relatives as your client desires.  Optionally, they can send regular greeting cards with the same pictures and information, plus a larger personal note, perhaps even a letter telling about their moving process and their new neighborhood.

Earn a free card for yourself (including postage) for every package you refer.

Give the packages as a thank you gift to your client

OR

Sell the packages yourself!

Contact me for more details!

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As a real estate agent, how often do you stay in touch with your clients and prospects?  It can be very time consuming.  You need to be busy showing houses and working with current clients.  You don’t have time to stay in touch with past clients.

Here’s your solution:  Create a Personal Touch Campaign to go out to your past clients and prospects just letting them know that you’re thinking about them periodically and wish them well.  You can create as many or as few touches as you like.  The great thing is that each touch gets sent out automatically, on schedule, without you having to sit down and think about who you need to reach today.

Here are some suggested touches:

1) New Years Card - Typically, by January, your card will be facing less competition than during the Holidays.  This is the perfect time to wish them well in the new year and hope that they enjoyed a relaxing and restorative holiday season.   Cost:  $1.37 (including postage)

2) Spring Forward Time Change Postcard - Most people remember the time change, but a little reminder doesn’t hurt.  You could include a reminder to change the batteries in their smoke detectors as well.  It’s also a good time to hope their year is going well thus far and let them know that you’re thinking of them. Spring is the busy time of year for real estate, so be sure to get your name out there so they’ll think of you if they have any inkling of selling. Cost:  $0.90 (including postage)

3)  Memorial Day Card - It’s time to wish them well for the summer.  Perhaps they’re looking forward to a mid-summer move or know someone who is going to be moving to town over the summer and needs a house.  Focus on the Memorial Day wishes; they’ll think of the rest. Cost:  $1.37 (including postage)

4)  Labor Day Card - Summer is over and it’s back to school time.  Just let them know that you’re thinking of them during this busy time of year.   Cost:  $1.37 (including postage)

5)  Fall Back Postcard - Another strategically timed touch to keep your name uppermost in their minds.  Not much is going on at this time of year, so hopefully they’ll be less busy and will remember you better than other times.  Your card will be unexpected and stand out more.  A friendly wish for enjoying the upcoming holiday season would be nice, too.  Cost:  $0.90 (including postage)

For each touch, always include a picture and minimal contact info, but DO NOT include a plea for business, referrals, or a commercial for your business.  These cards are meant to be all about your clients/prospects.  You are letting them know that you remember them throughout the year.  In the long run, they will remember you, too.  That’s the objective you’re after.

This solution isn’t the magic cure all - you still need to pick up the phone periodically and maybe send out some e-mail blasts, but a personal card in the mail every once in a while bridges the gap so your call is not totally out of the blue to them.  The best thing about this solution is that, after the initial set up period to get the campaign in place (perhaps 2 hrs), it goes on auto-pilot and you’re free to work with your new and existing clients to give them the service they deserve.

Contact me for more details.

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Statistically speaking, people forget the name of the realtor who sold them their house after just two years. (Not you, of course!! Just everyone else.) Statistically speaking again, 75% of the population moves every 5 years. Uh-oh! They already forgot your name (sorry, not yours, the other guy’s) after two years and now they’re ready to move again in 5 years! You really need to make sure your name stays in their head. But how??

Having a system in place to keep your name top of mind for your clients, customers, and friends is paramount to maintaining a strong business based on referrals. One piece of that system might be a campaign to send out a greeting card celebrating the anniversary of the sale of a new home each year. Here’s an example of several cards you could send:

1) After the sale: A personal card with their beautiful new home on the front, welcoming them to the area. Your personal message of congratulations is inside, along with a small picture (just so they don’t get you mixed up with anyone else). Cost: $1.37 (including the stamp)
2) First Year of Ownership: A nice home-related card with a message congratulating them on their first year of ownership. They should be pretty settled in by now.
3) Second Complete Year: Another nice home-related card with message letting them know that you still appreciate them as clients on this anniversary of their home purchase. Be sure to include your picture in this one, since they’re starting to forget around this time.
4) Third Year Out: A nice card letting them know that you remember them on this day and look forward to meeting any additional real estate needs they may have. Definitely include a picture here.
5) Fourth Year Out: A nice message letting them know that you’re still thinking of them and that you’re available to help them whenever they need it. Another picture and contact information to make it easy for them to phone or e-mail if necessary.

There is a system out there that let’s you send this entire set of five cards ONCE and you never have to think of it again.  All of your home sale clients will be touched with these same cards year in and year out, without your intervention.  The cards will be personal, on time, and relevant.

What a thoughtful real estate agent you are to remember your clients like that!  Contact me to see a sample campaign like this one in person.

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